Last week, rumors that the discount retailer may partner with Apple began to circulate, but the company told the New York Times revealed on Thursday that will formally test the concept of shop-in-shops at various locations. The news comes after Target announced it would partner with several specialty stores to attract more buyers for that location.
Starting May 6, participating boutiques will come to Target for a trial period of six weeks and then replaced by other brands participating. Stores involved in this program - called the Shops at Target - including the Polka Dog Bakery Candy Store and home goods retailer House of Privet. However, Apple is not part of the program.
"One of the reasons we love our guests shop at Target is a partnership of our design. They create excitement and leave even the most loyal Target shoppers wondering what will we do next," said Brian Robinson, director of the Target fashion and design partnership, in a statement . "With the shop at Target, we are building a sense of discovery by offering our guests the opportunity to experience one-of-a-kind specialty shops and boutiques through a collection that has been specifically tailored to their wants and needs."
Although the target was to bring some Apple products, the concept of store-within-shops-will be an extension of it and the features of floor space and possible signs dedicated to the brand.
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