There will be more flock 'Angry Birds' invade China. Rovio, the Angry Birds producer said would expand and capture more business opportunities in the land of the Bamboo Curtain.
Co-founder Peter Vesterbacka Rovio his plan to build Angry Birds Park in China in recent years, as part of a global strategy. Not only that, Rovio also intends to open an official store that sells products licence Angry Birds.
As is known, Angry Birds Rovio has launched its first park in Finland in April. It is said Vesterbacka, this playground will be different from the usual theme park. The main idea is to make every visitor is actively involved in the game.
"Unlike most theme park where people have lined up two hours ago to play for 10 minutes. We want the fans of Angry Birds become part of the game," said Vesterbacka, quoted by China Daily on Monday.
Park activities will be present in various sizes and formats and may be made side by side along where the crowd milling around.
"Our desire is not a playground build massive scale, but there will be lots of activity around the city park in China," he added.
But Vesterbacka not mention when and where exactly the park licensed Rovio Angry Birds will be opened in China. At the same time, Vesterbacka also reveals how China is becoming a very important market for Rovio.
That is why, Rovio will also surely take advantage of the consumer market in China in order to increase sales. Emphasized Vesterbacka, Rovio interested in working on all areas related to entertainment.
"We are active in various areas. Rovio is the entertainment company, not just the creator of the game," he said.
He said again, Angry Birds are the most hijacked brand in China. There are so many things 'Asphalt & Angry Birds there. But it said he was happy Vesterbacak.
"We are thrilled at the number of requests. Many people love the things associated with the Angry Birds but so far we have not provided a lot of official licensed products," he concluded.
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